LiquidSOL was founded in 2006 to save valuable diesel resources and reduce carbon dioxide emissions. It serves about 800 customers in the commercial vehicle and construction-machinery sector in Europe and North America. The company helps its customers achieve sustainable and measurable fuel savings of 8–20 percent while increasing their vehicle and machine productivity. Aiming at sustainable growth, LiquidSOL recently restructured its processes, including implementing Microsoft Dynamics 365. Yet, in the logistics and construction sector, no high-quality purchasable address material exists. This is where HitHorizons came into play.
Facing the lack of plannability, scalability, and reliable address material common to business-to-business communications, LiquidSOL worked for many years exclusively on recommendations.
Further, in the fiercely competitive transport and logistics sector, satisfied customers found it challenging to recommend LiquidSOL to others, as this could reduce their competitive advantage.
In response, LiquidSOL decided to increase its visibility and actively engage in customer acquisition, first by adopting Microsoft Dynamics 365.
The IT company that implemented LiquidSOL’s Dynamics 365 Sales Professional instance recommended HitHorizons as a leading source for business addresses across Europe, including a wide range of additional benefits, such as filter options by industry, country, or region; number of employees; and many more.
The custom HitHorizons solution enables users to select actual existing companies, easily and in just a few minutes, and seamlessly import them into Dynamics 365 Sales Professional. This saves time and resources and reduces erroneous entries. For LiquidSOL, the investment in HitHorizons paid off immediately.
When combined, Dynamics 365 and HitHorizons provide LiquidSOL with a solid base to boost customer acquisition and process existing data transparently. Automation tools such as marketing lists and campaigns enable personalized addressing of customers within seconds. Dynamics 365 capabilities save the client significant time and work capacity.
By adopting the HitHorizons approach, LiquidSOL has increased efficiency by more than 90 percent in the maintenance of its customer data. The company has also seen a steep decrease in the proportion of misdirected communications.