Find Niche Companies – use Product Scanner

  • Published 24 February 2026

HitHorizons Product Scanner helps you quickly find the right companies by scanning the websites of millions of businesses and identifying exact or partial keyword matches.

With advanced filters — including country, industry, and company type — you can narrow your search results and discover new leads.

HitHorizons Product Scanner allows you to search through the websites of European companies using keywords and advanced filtering. This goes beyond traditional SIC/NACE codes or industry filters by analyzing actual website content for exact and partial keyword matches.

The Product Scanner is helpful when search engines or the company screener don’t provide satisfactory results, or when SIC or NACE codes are unavailable, overly broad, or unsuitable for your use case.

This tools also supports local‑language searches, helping you to find relevant companies across multilingual markets.

Key benefits include:
  • Advanced keyword search (product names, certifications, technologies, unique services, brands)
  • Categorized results: exact matches and partial matches for accuracy
  • Local language coverage: find matches using multiple European languages
  • Advanced filtering: countries, industries, SIC codes, and more
  • CSV export
  • Further analysis available through the web screener
  • Scan statistics showing the distribution of matches by SIC codes
How to Find Companies Using Product Keywords

Start by entering specific product names, category terms, or niche attributes into the Product Scanner. For example: LITHIUM BATTERIES

One of the key advantages of the Product Scanner is its ability to search for unique characteristics mentioned on company websites.

For example, you can search for:

  • Certifications: ISO 9001, ISO 27001, CE certified
  • Technologies: SAP ERP, AWS Cloud, Python automation
  • Special features: custom manufacturing, sustainable materials, AI-powered analytics

This allows you to find companies that meet specialized requirements — a capability that traditional databases often lack.

Select the countries you'd like to search, the location type of companies (e.g., parent company or branch), and the company type (e.g., all types except NGOs and local government bodies).

In the next step, choose from various industries to narrow down the search results. If there is a SIC code that matches your preference, select it. If you're unsure, you can skip this step, but the search may take longer to complete.

In the final step, review the scan configuration before running the Product Scanner. You can also save the configuration for fine-tuning future scans.

HitHorizons Product Scanner can help you analyze competitors or assess market potential.

Searching by keywords may provide valuable competitive insights — for example, which companies offer similar products, their regional presence, how they describe their services, and who is entering the market or a specific segment of a given market.

You can also use the Product Scanner to identify companies with complementary products, suppliers that meet specific technical requirements, or potential partners with aligned technologies or certifications.

This tool can also support your company's procurement processes, pre-selection activities, or formal tender procedures.

HitHorizons Product Scanner is a powerful tool for businesses seeking:
  • More targeted B2B lead generation
  • Competitive and market intelligence
  • Supplier and partner discovery
  • Precision market research
With advanced keyword search, multilingual capabilities, filtering tools, and easy data export, HitHorizons Product Scanner offers an intelligent and efficient way to identify companies beyond traditional industry and sector classifications.

Explore more HitHorizons use cases

Clean business records in CRMs through company data API

Clean business records in CRMs through company data API

See how HitHorizons API can help maintain your database of companies.

View use case
Enrich your database of businesses and keep information up to date with company data API

Enrich your database of businesses and keep information up to date with company data API

See how to integrate HitHorizons API with any software you use.

View use case
Verify business information in CRMs and ERPs and make sure data is legitimate

Verify business information in CRMs and ERPs and make sure data is legitimate

See how HitHorizons API can help you check data for accuracy, consistency, and completeness.

View use case

This website uses cookies

We use cookies to personalise content and provide features and analytical purposes. By clicking “Accept all”, you consent to our use of cookies. For further information, see our Cookies Policy and our Privacy Policy.

Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

Essential cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

These cookies allow us to analyse our site's usage and improve the site's functionality. Analytical cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.