ChannelCreator – outsourced European sales for B2B Software Companies
Whether the ideal partner is a Vodafone, an Ogilvy, a Sapient Razorfish or a SAP, ChannelCreator leverages its network of experienced and well connected representatives to brief, qualify, and validate the potential opportunity with the right channel partners. This delivers well qualified pipeline, and rapid access to pilots that are then supported by trusted, local partners.
ChannelCreator works closely with a selection of these partners, enabling them to differentiate their offerings to end users using the innovative, agile products and services that our clients provide. As such, these preferred partners represent a significant portion of ChannelCreator’s business value by ensuring that revenue is generated for our clients as swiftly and predictably as possible.
ChannelCreator also excels in direct enterprise sales, with a track record of selling into major corporates such as Next, Majestic Wine, Debenhams, DFS, Littlewoods, Screwfix, Lyreco, Zooplus, Vodafone, Telenor, T-Mobile, Saint Gobain, Parker Hannifin, WorldPay and many more besides.
The portfolio of companies currently represented by ChannelCreator can be found at https://channelcreator.com/portfolio/
Expanding into Europe – the challenge for Software Companies
As you will know, the software market is an ever more competitive place, and entering Europe presents a number of challenges, not least:
- Localising for language, currency and tax
- Targeting the right markets and prospects to gain a solid foothold
- Differentiating against local competition
- Establishing credibility as a new player in the market
- Servicing customers in multiple, distant time-zones
Combine this with the array of options for entering the market, either by opening an office, hiring a team, selling via a distributor, starting out with a GM Europe or working with an agency, and Europe becomes a daunting prospect. However, with 28 countries and more than 500 million consumers, there’s a lot of revenue, and profit, to be made if you get it right.
The Sustainable Solution – Build an Ecosystem
As has been demonstrated by the software giants of the past 25 years, sustainable, scalable software sales work best via a network of partners; influencers, implementers, resellers, and value added technology partners that provide your proposition with relevance, local resources and leverage within the end customer’s existing technology landscape.
Building a partner ecosystem enables you to hear about the deals, be recommended to end customers by their trusted advisors, and deliver projects without shipping an entire team to a different continent. Direct sales works in Europe, but only where an ecosystem exists to support the sale and the ongoing development of the customer’s solution.